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Lotus maps out future, again

Not another five-year plan, surely? What with the Stalinist connotations and Lotus’s track-record for the unceremonious defenestration of said far-reaching future formulations, you might expect the Hethel-based sports car maker to steer well clear. Nope. This week’s Autocar Magazine has an interview with new Lotus CEO Mike Kimberley (if the name is familiar the reason is simple: this is Kimberly’s second innings at the helm of Lotus) in which the company’s new model roadmap is divulged in (not a great deal of) detail…

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Lotus launches bargain basement Elise

Another month, another Lotus Elise model. But instead of the usual pimped-out performance special, Lotus has launched a new entry-level offering, the Elise S. Powered by a detuned version of the Toyota 1.8-litre VVT-i lump, the S can be yours for a piffling £23,995. That’s fully £4,000 cheaper than the previous starter model, the 111R (now known simply as the Elise R)…

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Lotus minting it Stateside

Ten years ago, the vultures were circling its Hethel headquarters. Now Lotus is selling so many Elises in the US it’s planning to expand its North American dealer network.

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