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Lotus (and Proton) on the brink of “collapse”

Fact: Proton was founded 23 years ago by Mahathir Mohamad, Prime Minister of the car maker’s motherland, Malaysia, for 22 long years from 1981 to 2003. So, when Dr. Mahatir says Proton, owner of Lotus since 1996, is near collapse, well, it’s worth paying attention…

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Lotus plots out product plans, new Esprit delayed until 2009

Worrying command-economy connotations aside, just what to make of Lotus’s recently announced new five-year plan? Well, Lotus is certainly the sort of company where a major meltdown has always seemed a realistic possibility, even during the rudely healthy heyday of the Elise. Whatever, the company has announced a new mid-range model for 2008, along with a new Lotus/Proton high performance car and the delay of the Esprit until the fag end of 2009…

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UK mags savage Lotus Europa S

An Elise variant too far. That’s the overall impression from the first round of road tests of Lotus’s latest in UK print magazines. Indeed, it’s telling that weekly title Autocar doesn’t even give the Europa S pride of place on its cover. That’s got to be a first for a new Lotus model…

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Lotus maps out future, again

Not another five-year plan, surely? What with the Stalinist connotations and Lotus’s track-record for the unceremonious defenestration of said far-reaching future formulations, you might expect the Hethel-based sports car maker to steer well clear. Nope. This week’s Autocar Magazine has an interview with new Lotus CEO Mike Kimberley (if the name is familiar the reason is simple: this is Kimberly’s second innings at the helm of Lotus) in which the company’s new model roadmap is divulged in (not a great deal of) detail…

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Lotus launches bargain basement Elise

Another month, another Lotus Elise model. But instead of the usual pimped-out performance special, Lotus has launched a new entry-level offering, the Elise S. Powered by a detuned version of the Toyota 1.8-litre VVT-i lump, the S can be yours for a piffling £23,995. That’s fully £4,000 cheaper than the previous starter model, the 111R (now known simply as the Elise R)…

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Geneva preview: Lotus APX

Lotus knocks up a crossover vehicle? Yup, but don’t whip out the oriental disembowelling cutlass just yet. The British sportscar maker hasn’t sold out à la Porsche Cayenne. The APX is a client-wooing exercise for Lotus Engineering, designed to show off the merits of its VVA architecture and a new engine. And very definitely not a vehicle that has any chance of seeing production with a Lotus badge on the front.

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Lotus unveils Europa S

Business class by Lotus. That’s the official spiel on the new Europa S mid-engine sports car. Production starts next summer with prices kicking off around the £33,000 mark. Full details and high res pictures after the jump…

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Lotus minting it Stateside

Ten years ago, the vultures were circling its Hethel headquarters. Now Lotus is selling so many Elises in the US it’s planning to expand its North American dealer network.

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