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New S-Class crushes the opposition

Reluctant though we are to pass on press release-propogated tidings of sales joy, we’ll allow MB its moment of glory. Eight months in and 50,000 units sold worldwide, Mercedes’ new S-Class is already slapping the opposition around with a large stick. “The car’s innovations in particular have been groundbreaking for the automotive industry, and they are the primary reason why the S-Class has maintained a unique status within the luxury segment for decades,” gushed spokesMerc Dr. Klaus Maier. Of course, the fact that the S-Class no longer looks like some kind of Ssangyong-built simulacrum probably doesn’t hurt…

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Friday video action: Merc’s Night View Assist

Infrared night vision in your car. Gimmick or essential safety accoutrement? The jury is out. But it certainly seems like a classic nuclear deterrent type of tech: if your enemy has it, then you must have it, too. Last week we reported that BMW will begin fitting its Night Vision system to production cars from March. And sure enough, Mercedes-Benz has its own nocturnal vision rig ready to go for the new S-Class, as demoed in a new video.

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Mercedes goes for the ghoulies

"We have never given serious thought to addressing women." So says Justus Schneider, Mercedes-Benz’s director of worldwide marketing communications. Hence, Mercedes is targeting the new S-Class only at men. Glad we got that one straight…

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Hybrid hoedown

If last year’s Frankfurt motorshow was a power punch-up, 2005 was a hybrid hoedown. Mercedes was just one of several Euro brands to announce their petrol-electric plans. Problem is, the Japanese are way ahead of them.

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Mercedes gives Bangle a backhander

Chris Bangle’s batty BMW designs may not be to everyone’s taste. But Mercedes-Benz is obviously impressed. Because the interior of the latest S-Class is all too familiar…

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Mercedes cuts the crap

Replacements for the current S-Class and the CL coupe have been captured by German rag Auto Bild wearing little more than a few strips of black tape. And the big saloon in particular looks like a class act.

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