Awful print ad of the month award goes to…

11 May 2005 :: Filed under Four wheel drive, SUV, Lincoln, Lincoln Mark LT, US

[Click on an image to view]

…terminally naff Ford group brand Lincoln for its latest drivel on the Mark LT, a chintzed-out pick-up with more chrome and leather than sense:

“THE TIME FOR DESIGNER MUDFLAPS HAS ARRIVED. 

Introducing the all-new <oh, really? –NW> 2006 Lincoln Mark LT. Prepare to be pampered in an extravagant new way. Soft leather and gleaming chrome to attract and arouse. A 300-hp, 5.4L V-8 to astonish and impress. After all, power is the best fashion.”

Shocking. But hang on. That cream leather interior is so classy and practical, maybe…

A suitably awful photo for an awful ad