Cayenne collapse?
Newswheel staff :: 21 November 2005 :: Filed under Four wheel drive, SUV, Porsche, Porsche Cayenne, US
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Porsche SUV's hero status under threat
When Porsche originally took the wraps off the Cayenne SUV, fans of the German sports car brand unleashed a collective vomit. But as news of the model’s success spread, most accepted that if the Cayenne was making plenty of moolah (and thereby helping to secure the success and independence of Porsche in the long run) it perhaps wasn’t such a bad idea. But what if the Cayenne wasn’t a smash hit after all…
US mag AutoWeek has the low-down on the worrying status of Cayenne sales in the land of Freedom Fries. Apparently, the Cayenne has run out of puff just three years after its US launch with sales in decline for 10 straight months. Specifically, Porsche offloaded 26.5 per cent less Cayennes in the first 10 months of 2005 compared with the same period in 2004. And lest ye forget, North America is by far the biggest market for Porsches of any kind. Of course, the pimped-out SUV sector as a whole is suffering a downturn, reflecting concerns of US buyers regarding petrol prices and the US economy (finally!). The Cayenne’s sister ship, the VW Toureg is even deeper in the dog doo – down by 36.9 per cent in 2005.
Apart from general economic conditions, it’s thought the Cayenne’s current malaise is a product of its waning fashionability and the fact that it doesn’t command the same loyalty as Porsche’s core sports car products. Of course, it’s possible, although unlikely, that the upcoming facelift model could turn things round. But if it doesn’t, it will be a bittersweet moment for Porsche aficionados. The failure of any Porsche model would hardly be cause for celibration. But a Cayenne collapse would be a timely reminder that Porsches had better not forget its core constituency of performance car buyers.
Linkage:
AutoWeek
Posted 23 March 2007, by Hillary
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