Mega-bucks Bug a sales success?
Newswheel staff :: 13 July 2006 :: Filed under Mid / rear engine sportscar, Bugatti, Bugatti Veyron, Europe & UK, US
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Cheap at twice the price
The big, bad, $1.4 million Bug is flying out of showrooms in the US. So, says US daily Detroit Free Press. Orders for a grand total of 30 Bugatti Veyron supercars have been taken by dealerships in the US, including four from a single outlet in Detroit. To put that into perspective, the UK’s sole concessionaire for Bugatti in the UK, Jack Barclay, recently claimed to have inked deals for more than 15 cars…
Of course, defining success for the Veyron project is an extremely tricky task. Most industry analysts reckon that Bugatti will lose money on each and every car, even if the entire production run of 300 cars (at a rate of 50 per year) sells out. And that despite a starting price of 1.1 millions euros.
Blighty Bug: The UK’s first Veyron pictured outside the Royal Albert Hall
But if Bugatti’s business model smells a little squiffy, here’s hoping healthy demand for the Veyron is good news for the world economy. After all, in the past the collapse of the supercar market has served as a harbinger of a wider economic malaise. The failure, in sales terms, of the last generation of hyper cars, including the Jag XJ220 and McLaren F1, coincided with a minor meltdown of the world economy.
For the record, the first Veyron was delivered to the UK at the beginning of July.
Linkage:
Detroit Free Press
Posted 16 January 2007, by Daniel.vi
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