New S-Class crushes the opposition
Newswheel staff :: 14 June 2006 :: Filed under Saloon, Mercedes Benz, Mercedes Benz S-Class, Europe & UK, US
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50k sold since September
Reluctant though we are to pass on press release-propogated tidings of
sales joy, we’ll allow MB its moment of glory. Eight months in and
50,000 units sold worldwide, Mercedes’ new S-Class is already slapping
the opposition around with a large stick. “The car’s innovations in
particular have been groundbreaking for the automotive industry, and
they are the primary reason why the S-Class has maintained a unique
status within the luxury segment for decades,” gushed spokesMerc Dr.
Klaus Maier. Of course, the fact that the S-Class no longer looks like some
kind of Ssangyong-built simulacrum probably doesn’t hurt…
Mercedes appears to be most puffed up by the S’s German market performance. In the first five months of 2006, MB’s flagship saloon found more homes in the motherland than the combined total for what the company cryptically refers to as “the two competing German cars.” We’ll assume that means Audi’s A8 and BMW’s 7 series. We’ll also surmise that Mercedes reckons VW’s Phaeton doesn’t even figure. Ouch.
Among other bombastic boasts for the new S, Mercedes has highlighted table-topping sales performance compared with the German and Asian competition in the crucial US market and world domination of the diesel-powered luxury car sector. However, an oil-burning brute is not the most popular S-Class option. In fact, numero uno is the gas guzzling S500 V8, capturing 40 per cent of all customers. Nice.
Posted 16 January 2007, by dooby.Mer
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